Ask Search Technology

The Ask.com search technology uses semantic and extraction capabilities to recognize the best answer from within a sea of relevant pages. Instead of 10 blue links, Ask delivers the best answer to user's questions right at the top of the page. By using an established technique pioneered at Ask, our search technology uses click-through behavior to determine a site's relevance and extract the answer. Unlike presenting text snippets of the destination site, this technology presents the actual answer to a user's question without requiring an additional click through. Underpinning these advancements are Ask.com's innovative DADS, DAFS, and AnswerFarm technologies, which break new ground in the areas of semantic search, web extraction and ranking. These technologies index questions and answers from numerous and diversified sources across the web. It then applied its semantic search technology advancements in clustering, rephrasing, and answer relevance to filter out insignificant and less meaningful answer formats. In order to extract and rank exciting answers, as opposed to merely ranking web pages, Ask.com continues to develop a unique algorithms and technologies that are based on new signals for evaluating relevancy specifically tuned to questions.

Ask continues to develop innovative search technologies & features.

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Ask.com provides consumers and advertisers with information retrieval products across a diverse portfolio of Web sites and portals . Learn more about Ask.com

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