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Online Audience Key Metrics Hours spent on different mediums
* Source: Q15 Trending, Jupiter Individual User Survey, May 2004. No Data available for online in 2000.
Where "business decision-makers" prefer to receive information about products * Source: Nielsen NetRatings; @Plan, MORI Research and WashingtonPost.com, 2002
Ask.com Key Metrics and Consumer Behavior
Unique Users* Queries & Pageviews Strong Online Presence 67% of those who use Ask Jeeves are online every day* 62% of those who use Ask Jeeves strongly agree with the statement** "The Internet is the easiest/most convenient way of shopping" * Source: Nielsen WebIntercept2 Study - Ad User Target Research, May 2004 ** Source: ComScore AIM Qualitative Report	Demographics Influential Audience* 61% of people who use Ask Jeeves indicated that "If I recommend a website, people check it out." * Source: Nielsen WebIntercept2 Study - Ad User Target Research, May 2004 Customer Satisfaction* Ask Jeeves customer satisfaction has risen steadily from January (73) through June 2004 (to 77). * Source: Based on a 100-point scale that is based on ASCI methodology
iWon.com Key Metrics and Consumer Behavior
Gender 57.6% are Female 42.4% are Male Age 20% are 18-34 54% are 18-49 61% are 25-54 26% are 55+ Online Experience 72% have been online more than 5 years 50% have a broadband connection at home 65% are online every day 49% have 2+ computers in HHLD	Occupation & Education 43% have bachelors or graduate degree 22% are professional/managerial Family & Home 62% are married 26% have 2+ children in HHLD 66% own a residence * Source: Nielsen @Plan Fall 2004: NetRatings August 2004
Excite.com Key Metrics and Consumer Behavior
Gender 44% are Female 56% are Male Age 27% are 18-34 58% are 18-49 67% are 25-54 18% are 55+ Online Experience 78% have been online more than 5 years 54% have a broadband connection at home 65% are online every day 56% have 2+ computers in HHLD	Occupation & Education 51% have bachelors or graduate degree 29% are professional/managerial Family & Home 64% are married 25% have 2+ children in HHLD 71% own a residence
MaxOnline Key Metrics
Gender 51% are Female 49% are Male Age 32% are 18-34 65% are 18-49 63% are 25-54 13% are 55+ Online Experience 24% have 2+ computers in HHLD 26% have been online 5-7 years 42% have a broadband connection	Education 12% have bachelors degree 11% have graduate degree Family & Home 57% are married 53% have children 62% have a household size of 3+ 60% own a house